Consumer Brand Growth & Creative Strategist | Sophie Bowman

Give me your growth or conversion goal.

I create a custom way to achieve it.

Here’s what that looks like.

How do I do it?

I go down the rabbit hole.

Your business. Your customers. Your data. Your market.

I find the opportunity.

An untapped audience. An overlooked asset. Things others miss.

I create around it.

Advertising. PR. Paid media. UGC. Psychology. Whatever the goal calls for.

And “a service every business needs to know about.”

Advertising Agencies

Brands

Awards

Startup of the Year 2025 — Gold Stevie, American Business Awards.

Entrepreneur of the Year 2022 — Gold Stevie, American Business Awards.

Company of the Year 2021 — Gold Stevie, American Business Awards.

Best SMB Marketing 2020 — Gold Hermes Award.

Best SMB Marketing in America 2020 — Gold MarCom Award.

Marketing & PR Excellence 2019 — Gold MarCom Award.

WAYS TO WORK WITH ME

Need an idea → $2.5K strategy
Need strategic oversight → $2K–$5K per month fractional
Need deep ongoing involvement → $5K+ per month partnership
Need your team to learn your methodology → $25K+ intensive onsite training

WHAT DO YOU NEED TO ACHIEVE?

Let’s go down the Sophie rabbit hole.

Founded from frustration.

I loved my advertising agency experience, but it isn’t the innovator’s Disneyland I imagined. Longer timelines, too many creatives on one team, not enough work to keep me out of mischief…

Now I’m the one senior brain connecting the dots.

And I connect brands to business strategy.

I use AI to scale, not to write nonsense copy or weak strategies. The reason I win awards for my work is that it’s customized to solve your goal or growth problem in a creative way consumers can’t ignore.

93% of consumers say it matters that brands feel human. 55% say they view brands less favorably when they can tell they use AI-generated creative. Yikes.

A $100M+ consumer brand I worked with for over a year saw engagement and conversions come alive with custom brand storytelling.

They replaced me with a junior driving ChatGBT. Spent more money on ads. Customers noticed. Sales aren’t getting much better.

You can keep throwing more money at your ads, but if you’re using AI-generated headlines and strategy, you probably won’t see the growth you’re capable of.

Chat has a lot of amazing strengths, but it doesn’t have the Forbes or advertising agency experience. My campaigns work because I customize them to solve your goal or growth challenge in a creative way consumers can’t ignore. Having a strategic brain capable of winning awards across PR, business, strategy, and marketing helps too.

A Miami Ad School Industry Hero

For years, I was an Industry Hero speaker and Global Placement Director at Miami Ad School, placing emerging creative talent into agencies around the world.

Many of those graduates are now Creative Directors, Strategy Directors and senior leaders at some of the biggest agencies and brands in the world, including BBDO, Disney, Pepsi, the LA Chargers, NFL, and more.

I also helped shape M.AD’s social media curriculum, turning a three-month bootcamp into an immersive program where students built their own brands through interactive, real-world classes.

Today, that network gives my clients something most $1M–$5M consumer brands simply can’t access:

Direct access to exceptional advertising talent now working at the highest levels of the industry—without hiring a traditional agency.

The kind of talent you normally only reach if you know someone on the inside.

A little throwback to my first Industry Hero talk at M.AD: