Brands were spending $50K+ to appear on popular TV shows, but daytime TV wasn’t delivering enough viewers to make that investment worthwhile.
They gave me about $2,500 in ad spend to get more people to see the brands featured on those shows.
I figured out how to layer targeting to put those ads in front of people most likely to care — and the results were pretty remarkable.
Shows: Military Makeover, The Balancing Act, Designing Spaces, etc.
Pharmaceutical Marketing Performance
Campaign performance for a national healthcare client, combining television, streaming, and paid social advertising to maximize awareness for a rare disease initiative.
Results
- 3.7M Impressions
- 2.4M Video Views
- 506K Engagements
- 6,034 Link Clicks
Consumer Technology
Advertising campaign results for OrCam, an AI-powered assistive technology brand. This integrated television and digital campaign generated over 1,600 clicks from visually impaired consumers.
Product Price: $4,250.
Results
- 1.2M Impressions
- 499k Video Views
- 188K Engagements
- 1,607 Link Clicks
Consumer Electronics
Advertising campaign results for LG Electronics, promoting smart home technology through an integrated television, streaming, and digital media campaign.
Results
2.17M Impressions
813K Video Views
663K Engagements
2,693 Link Clicks
Consumer Electronics
Advertising campaign results for LG Electronics, promoting smart home technology through an integrated television, streaming, and digital media campaign.
Results
2.17M Impressions
813K Video Views
663K Engagements
2,693 Link Clicks