10 innovative South Florida consumer brands.
Backed by South Florida businesses. (Apply to partner with The SoFlo 10 here)
One mission: generate an additional $1 million in incremental revenue for the South Florida community in 2028. The PR campaign kicks off January 1, 2027.
$1M is just the start.
We’re putting the power of community to the test.

Why?
Because where we build, grow and spend matters.
I used to drive traffic to TV shows.
Brands paid $50K+ to appear on shows including Military Makeover, Designing Spaces & The Balancing Act. I was given roughly $2,500 in ad spend to drive targeted traffic to significantly increase conversions.
That experience is part of what I’m bringing to the SoFlo 10.
APPLY TO BE A 2028 PARTNER →
Put your brand behind 10 ambitious South Florida brands—and alongside Forbes contributor and Entrepreneur of the Year 2022.
A year of high-value visibility, founder access, and association with a community project.
Applications open January 1, 2027.
APPLY TO BE ONE OF THE SOFLO 10 →
Be one of the 10 brands South Florida discovers, talks about and gets behind in 2027-2028. A year of high-profile visibility, PR, credibility, and customer discovery. Applications open January 1, 2027.
While we’re on the subject of South Florida…
My GoPro-wearing sea lions campaign won because it helped solve a child-safety problem. I wonder what your brand could help solve?

I uncover a problem your audience actually cares about. And engineer a way for your brand to help solve it.
