An AI-Powered Immersive Customer Experience
An easy miss kept bothering me.
BP crafts pieces in-house—from hand-placed glass beading and intricate embroidery to pearl-dusted trim. Yet most customers had no idea this isn’t another fast-fashion brand. Why aren’t we screaming about this?
Limited batches, hand-placed gemstones, pearl-dusted trim. Unexpected details that deserve to be discovered.
Insights that developed the idea:
- Summer is traditionally one of fashion’s softer seasons once customers have built their vacation wardrobe.
- Deloitte reported that only 45% of Americans planned a summer vacation in 2026—the lowest level in six years.
- Yet people still crave the feeling of escape.
- 40+ female fashion brands in particular continue to send the same predictable pixel-based direct mail retargeting materials. Consumers are over it.
What if customers could escape without leaving home?
What if they explored a destination lifestyle instead of another collection page?
That’s where the idea clicked.
Marketing is crowded with brands that all look and sound the same. I wanted to create something customers would actually remember.
Be unexpected. Be immersive. Reward curiosity. That’s how we beat competitors. Not like this:
Here’s how the experience unfolds.
It starts with an unexpected postcard in your mailbox.
Instead of promoting another sale, it invites you to explore.
You scan the QR code…
…and instead of landing on another collection page, you’re transported to an interactive island where every destination unlocks a different story, mood, and artisanal collection.
Once the world exists, every marketing channel becomes part of the same story.
Homepage.
Email.
Instagram Stories.
Direct mail.
Future collection launches.
Instead of creating isolated campaigns, every touchpoint reinforces the same immersive experience.
Nobody asked me to build this. It’s just how my brain works.
It spots opportunities others miss and connects dots ‘normal’ people can’t see—hence why a few friends and clients still refer to me as their “Rain Man.”
How I Solve Problems
I like hard problems. The messier, weirder and more impossible to solve, the better.
Home Heroes
Problem: A renovation nightmare left a childhood home—and its owner’s inheritance—hostage for 5 months.
Solution: Turning the crisis into a community-powered rescue, giving local businesses a chance to step in, make an impact, and become part of the story.
Give me your business goal, I disappear down the deep Sophie rabbit hole of CST data, behavioral trends, and market insights… then reappear with an idea nobody else saw coming.
There’s a creative solution to every problem.