A realtor asked me recently why Adwerx is so cheap. Me being the nerd that I am, I had to investigate. If you work in real estate and mortgage, you need to read this before spending on ads.
Adwerx offers low prices which is great for brand awareness, but not conversions; and here’s why; the click rate is also extremely low. Take a peek at the images below. 17,924 views is good. Only 19 clicks is not. Check out the screenshots below. Compare the results on the left with mine on the right.
I drive targeted website traffic to brands who pay to appear on popular TV shows. For 17,000 views, the tactics and software I use would achieve an absolute minimum of 120 clicks. Views are cool and all, but unless your main goal is brand awareness, there’s not much point if the views aren’t converting into clicks and sales.
Fun fact: Shark Tank’s Kevin H. labeled me ‘marketing holy grail’ for turning views into sales. Watch here.
Anywho, you have to do your research if you’re going to spend any money on ads. Adwerx is an option of your only aim is to get ad views for brand awareness. If you want your ad spend to generate clicks, leads, and sales, spend your ad budget where you will get conversions.
The website traffic I send to websites, local businesses, podcasts, YouTube channels and more is highly targeted at a high volume.
My click and conversion rate is far higher because I target high-intent consumers who are actively looking for and ready to buy your products or services – either now or in the near future.
Want to learn more about digital ads and where to spend your budget?
Click the image below to schedule a quick call with me.
Leave a Reply